Meet Our Leaders:

Driving Financial and Operational Excellence

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Who We ARe

Aouad Associates is a CFO- and COO-led advisory firm delivering integrated financial and operational leadership to growing organizations, complex entities, and mission-driven institutions. We partner with owners, boards, and executive teams to stabilize operations, strengthen controls, and support informed decision-making through disciplined financial and operational execution.

Our model is hands-on, execution-driven, and built for organizations that need senior leadership without the overhead of full-time executives.

Our Leadership Team

Senior-Level CFO and COO Expertise, Delivered Hands-On

Aouad Associates is led by experienced executives who bring institutional-grade financial and operational discipline to growing organizations. Our model provides hands-on, execution-driven leadership without the overhead of full-time hires. Together, our leaders ensure financial insights translate into operational results, focusing on stabilization, scalability, and long-term value.

Georges Aouad – Founder & Chief Executive Officer

Career Chief Financial Officer | Interim & Fractional CFO Advisor

Georges provides long-term CFO leadership across interim and fractional engagements, focusing on financial strategy, reporting, governance, capital structure, compliance, and executive-level decision support.

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Key Career Achievements:

  • Served as CFO, Group CFO, Treasurer, and Board Advisor for public companies, private enterprises, utilities, real estate groups, and non-profits
  • Led M&A transactions, valuations, and capital structuring, including SBA financing, equity restructuring, and investor reporting
  • Rebuilt finance functions following years of historical data issues, reconciling 10+ years of records, eliminating audit findings, and restoring reporting credibility
  • Implemented GAAP and IFRS financial frameworks across multi-entity and multi-jurisdiction environments
  • Led ERP and CRM implementations supporting scalable growth and audit-ready reporting
  • Strengthened cash flow, credit policies, and collections, reducing aged receivables by more than 80%
  • Partnered with boards and executive teams to establish governance, internal controls, and long-term financial strategy

Hadi Haddad – Chief Operating Officer

Career Chief Operating Officer | Interim & Fractional COO Advisor

Hadi leads operational strategy, change management, and execution. He supports organizational scaling, internal controls, segregation of duties, and alignment between financial strategy and day-to-day operations.

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Key Career Achievements:

  • Built a full end-to-end payments acquiring platform (KYC/AML, fraud, risk, banking integrations, merchant portals)
  • Scaled a global fintech business from 30 to 300+ employees across five countries in under two years
  • Executive team member during IPO and high-growth M&A phase at a publicly listed company (ASX)
  • Delivered a $280M, 6-Green-Star government headquarters as client-side project lead
  • Led 20+ ERP migrations, retiring legacy systems and rebuilding modern cloud stacks
  • Directed pre- and post-merger operational due diligence, Day-1 readiness, and integration execution
  • Executes 100-day turnaround and margin recovery programs with measurable operational outcome

How We Engage

Aouad Associates is a CFO- and COO-led advisory firm delivering integrated financial and operational leadership to growing organizations, complex entities, and mission-driven institutions. We partner with owners, boards, and executive teams to stabilize operations, strengthen controls, and support informed decision-making through disciplined financial and operational execution.

Our model is hands-on, execution-driven, and built for organizations that need senior leadership without the overhead of full-time executives.

Contact US

Contact Us